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T. Rowe Price Joins Our Model Marketplace

Product Manager
Product Manager
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In May 2019, we launched Model Marketplace: a centralized distribution platform that allows advisors to quickly and cost-efficiently research third-party investment models, personalize strategies to fit their clients' needs, and initiate trade instructions in one connected workflow. Participants at launch included: American Funds by Capital Group; Blackrock; Fidelity Investments®; Franklin Templeton; Invesco; J.P. Morgan Asset Management; Northern Trust Asset Management; PIMCO; Redwood Investment Management; Russell Investments; VanEck; and Vanguard. 

Today, we are excited to announce the newest participant on Marketplace, T. Rowe Price. T. Rowe Price will be bringing active U.S. and non-U.S. equity and fixed-income strategies, through both retail and institutional mutual funds, to Model Marketplace. Their Target Allocation Active Series model portfolios provide an efficient way to access decades of institutional-level portfolio construction expertise.

Rowe Price emphasizes asset allocation, the importance of building diversified portfolios, and paying attention to forward-looking risk/return characteristics. Their multi-asset team monitors how the underlying mix of actively managed T. Rowe Price stock and bond funds have performed historically and how they are positioned for the future. 

We see this addition as another example of Morningstar’s commitment to empowering investors with independent insight—in this case, by increasing their awareness of model portfolios. With the addition of T. Rowe’s 16 models, we now have a total of 289 models on Model Marketplace. Read more in their press release.


About T. Rowe Price Group, Inc.

Rowe Price Group, Inc. has been managing money since 1937 and, today, stands as a leading provider of investment management services. We offer providers a broad array of active U.S. and non-U.S. equity and fixed-income strategies, through both retail and institutional mutual funds. We emphasize proprietary, fundamental research; close attention to risk management; and consistency of style. We believe that by doing so, we can continue to provide the solid, long-term risk-adjusted performance investors have the right to expect.